Logo refresh for the coolest wine shop in town!

The Challenge:
This well-established and beloved wine shop had built a strong reputation over the years, but its branding no longer felt as fresh and exciting as the experience it offered. The shop wanted a bold refresh—something that would speak to a younger audience, feel modern and inviting, and stand out in a competitive market. The challenge was to create a brand identity that would honor its legacy while injecting new energy and appeal.

The Solution:
I designed a fresh, dynamic logo that balances sophistication with playfulness, making wine feel both approachable and stylish. The new identity is bold, confident, and full of personality, ensuring the shop remains the go-to destination for both seasoned wine lovers and curious newcomers. With a sleek yet inviting aesthetic, this rebrand ensures that the shop doesn’t just stay relevant—it thrives. 🍷

Designed at Studio Gur.