Project information:

Travelóna is a Barcelona-based tour company offering curated walking tours and local experiences.
The project focused on redesigning the existing Hebrew website and creating a refined English-language experience for a broader international audience.

THE CHALLENGE

The existing website had a strong personal character and a clear focus on Barcelona experiences, but its visual language felt dated and busy.
The challenge was to preserve the warmth and local character of Travelóna while creating a cleaner, more contemporary experience one that would make it easier for new visitors to explore the tours, understand the different experiences, and move naturally toward booking.

THE SOLUTION

I restructured the experience around clearer content hierarchy and simpler navigation, while developing a more restrained visual language through typography, color and imagery.
The new design creates a more editorial and refined feel, while keeping Barcelona and the personal character of the tours at the center of the experience.