The Challenge:
Aleksandra, an experienced therapist, felt that her existing website no longer reflected who she had become — both professionally and personally. Over time, she had expanded her therapeutic toolbox, deepened her approach, and refined her voice. Her website, however, remained static, outdated, and disconnected from the growth she had undergone. She wanted a space that would feel authentic, grounded, and aligned with the depth of her work — and would also resonate with the kind of clients she now attracts.

The Solution:
We began by re-exploring her professional identity and clarifying the needs of her current and future clients. Through conversations, research, and a full redefinition of her offering, I mapped a new user journey that highlights clarity, emotional trust, and accessibility. I then redesigned the site to reflect her evolved practice — visually and structurally. The result is a clean, calm, and intuitive website that centers her therapeutic voice while gently guiding users toward understanding, connection, and contact.