ASHLLAYOT AVUDOT- Hebrew indie rock band
This project holds a special place in my heart. The project encompassed creating a unique logo and a cohesive visual language that captures the band’s raw energy and artistic vibe.

The Challenge:
Lost Illusions is more than just a band—it’s an artistic force with a raw, rebellious energy that needed to be translated into a bold, cohesive visual identity. The challenge was to craft a brand that would capture their essence across multiple platforms, from logo and merchandise to digital presence and album artwork.

Beyond aesthetics, the design had to resonate with the band’s unique sound, blending grit and authenticity with a sense of artistic depth. It was crucial to create a visual language that not only reflected their music but also engaged their audience and left a lasting impression.

The Solution:
To bring their vision to life, I developed a brand identity that embodies the band’s raw edge while maintaining a strong, recognizable aesthetic. The foundation of the design is the custom logo, which sets the tone for everything that follows—merchandise, posters, and marketing materials—all working together to create a unified brand experience.

One of the most defining elements of the project was incorporating analog photography I shot myself, reinforcing the band’s unfiltered, authentic spirit. These images became an integral part of the band’s narrative, appearing across album covers, website visuals, and promotional materials.

In addition to the print and branding work, I designed and built a dynamic, cutting-edge website that serves as both a digital home for the band and an interactive space for fans. The most recent milestone was crafting the cover art for their latest single—a vibrant, striking design that brings their music to life visually.

As the band continues to evolve, so does the design. Currently, I’m working on the visuals for their upcoming album, pushing the boundaries even further to ensure that every aspect of their brand feels fresh, bold, and undeniably Lost Illusions

I incorporated analog photographs I shot to reflect their authentic and rebellious spirit, alongside designing and building a dynamic, cutting-edge website. Recently, I had the privilege of designing the cover art for their latest single—a fresh release from their second album—bringing their music to life with a striking and vibrant visual identity.