DARALUZ is a women-led art studio rooted in material, touch, and process.
The visual identity was inspired by coastal stones and handmade materials — imperfect, textured, and grounded.
The project explores creation as an ongoing process rather than a finished form.
The Challenge:
To create a visual identity for a shared studio that needed space —
space to work, to place materials, and to create through the hands.
The challenge was translating a tactile, physical practice into a visual language that feels grounded, open, and alive.
The Solution:
The identity was built as an open system inspired by stones found along the coastline.
Irregular shapes, material textures, and imperfect balance reflect the studio’s approach to making — rooted in process, presence, and collaboration.
Rather than a fixed symbol, the logo and graphic language act as a vessel: holding weight, softness, and constant movement.
