The Challenge:
As part of a municipal campaign launched by a long-established Tel Aviv city-owned company, the goal was to design a clear, trustworthy landing page that would encourage residents to take action. The objective was direct and measurable: drive users to leave their contact details and express interest in collaborating with the company. The challenge was to balance urgency and simplicity with a strong sense of credibility and public responsibility — all while staying true to the brand’s existing tone of voice and visual identity.

The Solution:
I designed a responsive landing page with a user-friendly layout, warm yet authoritative language, and highly focused content flow. The visual strategy leaned on clean, accessible design with municipal branding cues to foster trust. Every element — from the headline to the call-to-action buttons — was crafted to reduce friction and make the next step feel natural and low-risk for users. The result is a confident and welcoming page that encourages residents to engage and connect with the city in a practical, human way.