This was a meaningful and creative branding project for an artisanal bakery specializing in handcrafted breads

The Challenge:
Creating a brand identity for an artisanal bakery required capturing the essence of handmade bread—crafted with care, nutritious, rich in flavor, and made through a dedicated and artistic process. The challenge was to translate the tactile, sensory experience of working with dough into a visual language. The logo needed to reflect the authenticity, warmth, and high quality of the breads, while feeling unique, memorable, and emotionally engaging.

The Solution:
To bring this vision to life, I designed a logo that forms the brand name “izi” shaped as loaves of bread, each revealing their unique crust texture—like a small piece of art that each bread becomes when it comes out of the oven. The crust pattern inside the letters highlights the beauty of handmade bread and the care in every detail. Alongside the logo, I created a series of hand-drawn visual elements, including bread illustrations and olive branches, to evoke a rustic, natural, and organic feel. These elements add warmth and depth to the brand, celebrating the artisanal process and the connection to nature.

The result is a branding language that feels authentic, rich, and inviting—one that tells the story of bread made by hand, with love and craft.