The Challenge:
Pelech Winery, a small boutique winery in the Galilee, wanted a logo that truly reflected its identity—natural Mediterranean wines crafted with a deep respect for the land and a hands-on winemaking approach. Their philosophy is rooted in sustainability, tradition, and creating wines that bring people together effortlessly.

With a focus on natural fermentation and Mediterranean grape varieties, the winery needed a visual identity that would communicate their artisanal process, connection to the local terroir, and the warmth of shared experiences over a bottle of wine. The challenge was to craft a logo that felt both authentic and timeless while capturing the essence of their winemaking philosophy.

The Solution:
To bring their vision to life, I designed a logo that embodies the craftsmanship and character of Pelech Winery. The hand-drawn aesthetic reflects the manual harvest and meticulous care that goes into each bottle, creating an organic and personal feel. The typography and visual elements are inspired by the Galilean landscape, paying homage to the rugged beauty of the region and the deep connection between the winery and its surroundings.

The result is a logo that seamlessly blends tradition with a contemporary touch—communicating the winery’s dedication to natural, approachable wines while establishing a strong and recognizable brand identity. A design that, much like their wines, feels both rooted in the land and effortlessly inviting.

Designed at Studio Gur.