For the annual food festival on the picturesque Greek island of Sifnos, I created a visually appetizing design inspired by the island’s vibrant Greek color palette.
With palette of blue, white, and pink, my concept invites visitors to savor the island’s culinary treasures even before they take a bite.
In the summer of 2022, I visited this enchanting island, known for its exceptional cuisine and rich traditions. Every year, Sifnos hosts a lively food festival showcasing its finest delicacies. As part of my design studies, I crafted a fresh, trendy, and innovative concept for this unique event. My work reflects the joyous spirit of the festival while paying homage to the island’s unparalleled cultural and gastronomic identity.

The Challenge:
The annual food festival on the Greek island of Sifnos is a celebration of the island’s rich culinary heritage and vibrant traditions. While deeply rooted in local culture, the festival also attracts visitors from around the world, creating a unique blend of authenticity and modern tourism. The challenge was to develop a fresh brand identity that would appeal to a younger audience while still resonating with locals and international travelers alike.

Having visited Sifnos in the summer of 2022, I experienced firsthand the island’s breathtaking landscapes, warm hospitality, and exceptional cuisine. Inspired by this immersive encounter, I set out to design a festival identity that would visually capture the island’s energy and invite people to savor its flavors before they even take a bite.

The Solution:
To bridge tradition with a contemporary aesthetic, I developed a branding concept that feels both trendy and deeply connected to the essence of Sifnos. The color palette—blending the island’s iconic blues and whites with lively pink tones—creates an inviting, dynamic look that stands out while maintaining an unmistakable Greek charm.

Playful yet sophisticated typography and hand-drawn elements evoke the artisanal craftsmanship behind Sifnos’ culinary scene, while modern graphic compositions bring a fresh and youthful appeal. The result is a visual identity that not only enhances the festival’s presence but also strengthens its connection to both new and returning visitors, making it a must-visit event for food lovers of all generations.