I AM: Israeli Art Museum of women
A future and imaginative project of establishing a museum in Tel Aviv that presents and dedicates only local women’s art.

The Challenge:
As part of my design studies, I embarked on a deeply personal and research-driven project—I AM: Israeli Art Museum of Women. The challenge was to envision and design a museum in Tel Aviv dedicated exclusively to the works of local women artists, a space that does not yet exist but absolutely should. This project was not just about aesthetics; it was about storytelling, representation, and creating a platform that amplifies the voices of women in Israeli art.

The Solution:
Building on my academic background in researching women and art, I conducted extensive research on museum design, curatorial practices, and visual storytelling. I developed a comprehensive brand identity for the museum, including a logo, typography, and a cohesive visual language that embodies both strength and creativity. The design balances modern minimalism with warmth, ensuring an inviting and empowering atmosphere.

This project is an expression of both my passion as a designer and my dedication as a researcher. It represents a vision for a future that I hope to see realized—not in some distant time, but soon.